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Leadership Training Series (video): Episode 10 of 21 - Authentic Passion (part 6 of 7)

Learn how to turn "lip service" passion into "authentic passion" at your nonprofit in order to create a "Get it Done!" do something, I'm in, culture. Specifically, This video covers the concept of how your board, staff, partners, and volunteers can share their authentic passion with others through testimonials, speaking, and other "channels" to inspire people to get connected with your nonprofit and be authentically passionate themselves.

Intended Audience:

Executives, Board Members, Staff.

About the Series:

Welcome to my Nonprofit Leadership series "How to Build a Gold Standard Nonprofit."

Whether you're a seasoned executive director, or new to the nonprofit world, this video series of 21 videos will give you a set of tools and principles (and good reminders) that will help take your staff, board, organization, to the next level of performance and impact.

The videos are short. There is no mumbo-jumbo theory, just wise advice and practical tactics you can use and apply immediately. It all comes from though lessons I've learned while building eight nonprofits over the last 20 years.

I'll be sending out one video a week. For those who want to binge on the series, or if you missed an episode, you can find them all (and more) on my YouTube Channel -- The Nonprofit Mentor.

Save These Videos

Save these emails in a folder and send them to staff once a week. Or, show one or a two at every board meeting. You can even use them when on-boarding staff, board members, or volunteers. Enjoy and Learn!


PS: You can read more high-quality leadership content in the bestselling books below. (50% off)

by Tom Iselin

“America’s Best Board Retreat Facilitator”

Hi, Tom Iselin, here . . . and welcome to First Things First

This is Day 10 of Boot Camp—A Leadership Guide to Building a Gold Standard Nonprofit.

On day 9, I talked about how you can keep the principle of authentic passion fresh in people’s minds. Today, I’m going to talk about how you can get board, staff, and volunteers to share their authentic passion in tangible ways.

All right, let’s get started. Once authentic passion takes hold in people’s hearts and minds, it becomes CONTAGIOUS. People become compelled to SHARE the deep sense of passion and commitment that validates their belief in your mission and the reasons they are involved.

As they do, it will inspire others to get involved! And soon THEIR authentic passion will blossom and they’ll want to share their experiences, which will inspire even more people to get involved—and so the authentic passion cycle goes.

To stoke the flame of authentic passion at your nonprofit, get staff, volunteers, and board members to share their testimonials, experiences, and information about your nonprofit. They can be in written and video format. Then you can use these clips in your col­lateral material, or post them on your website, blog, and social media sites. You can also share them at staff and board meetings, volunteer appreciation parties, fundraising galas, or during television interviews.

What’s most important, is to give people connected with your nonprofit channels to spread their authentic passion. Why? Because it will INSPIRE others to join your cause and become as passionate about fulfilling your mission as you are!

Well, that’s it for today. Tune in next week, when I’ll wrap up this series about authentic passion with summary of what we’ve covered.

Until then, remember to do what’s right for your nonprofit, not what’s convenient or easy! Whooya!

Tom Iselin

“America’s Best Board Retreat and Strategic Planning Facilitator”

Additional Resources:


Tom's Books, Podcasts, and YouTube Channel

Tom Iselin has built four sector-leading nonprofits and four foundations. He’s written six books, sits on six boards, and hosts a video blog and podcast. Each year, Tom speaks to more than 5,000 nonprofit leaders at conferences across the country. He is considered America's best board retreat and strategic planning facilitator and is a leading authority on high-performance nonprofits, and his impact on the industry has been featured on CNN, Nightline, and in Newsweek.

Tom is the president of First Things First, a business specializing in board development retreats, strategic planning, fundraising, executive coaching, and speaking. To relax, he loves mountain biking, hiking, skiing, tennis, and baking.

If you’re in the hunt for the best board retreat/board development facilitation, or the best strategic planning facilitation, it would be a privilege to learn more about your organization and the aspirations you hope to achieve as you work to propel your noble mission. Jot me an email to set up a meet-and-greet call.

To learn more, visit:


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I’m here to help. Contact me . . ., or 858.888.2278


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