Raise More Money! . . . 4 Must Know Tips on Reading People
Updated: May 16
5:59. The more you know about what motivates people to make decisions of all types, the more effective you can be at raising money. This video discusses four major types of behaviors people exhibit and how you can adjust your presentations to increase your chances of a donor saying "yes" to your ask. Adopted from the book "Cause Selling."
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Tom Iselin has built four sector-leading nonprofits and four foundations. He’s written six books, sits on six boards, and hosts a video blog and podcast. Each year, Tom speaks to more than 5,000 nonprofit leaders at conferences across the country. He is considered America's best board retreat and strategic planning facilitator and is a leading authority on high-performance nonprofits, and his impact on the industry has been featured on CNN, Nightline, and in Newsweek.
Tom is the president of First Things First, a business specializing in board development retreats, strategic planning, fundraising, executive coaching, and speaking. To relax, he loves mountain biking, hiking, skiing, tennis, and baking.
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