Last-Minute Nonprofit Fundraising Tips for the Holidays -- or Any Time!

Tom Iselin
May 30, 2021
2 min read

Updated: 2 days ago

The "Rainmaker" series provides strategies, tips, tactics, secrets, trainings, and lessons for board members, CEOs, and staff to improve performance, impact, engagement, governance, and culture of their nonprofit. This video is 7 min. This video show you how you can raising more money during the holiday season, or any time, by doing a few simple things that donors will appreciate.

https://youtu.be/YobmMZHM9zY

Last-Minute Nonprofit Fundraising Tips for the Holidays -- or Any Time!

Here are some nonprofit fundraising tips for the holidays . . .

Get your donors inspried for opening their wallets the last few weeks of the year. Most giving (30%) is made during December:

Major Donors: 80-90% of your income:

Set up a sponsorships
Call them first and let them know that you'll be mailing
Make them of size
Call them again
Keep messages simple, compelling photos, and sense of urgency

Mid-Level Donors:

Same process as above
But now send them your "wishlist" items
$500 - $2000 (Give them to feel ownership

Small Donors (under $200):

Set up a giving ladder
Move them up the ladder
Send it in an email
Short messages (don't want to overwhelm them)
Keep it clean
Simple message, compelling images

Donors are overwhelmed with emails and mailers, and they love you already. Just make it EASY for them to give this holiday season.

Tom Iselin

Rated One of America’s Best Board Retreat

and Strategic Planning Facilitators

About the Author

Tom Iselin is recognized as one of America’s leading authorities on high-performance nonprofits. He has built nine sector-leading nonprofits and two software companies, written six books, sits on multiple boards, and has been rated one of America’s Best Board Retreat and Strategic Planning Facilitators. His work on nonprofit strategy, board leadership, and culture has been featured on CNN, Nightline, and in Newsweek.

Tom is the president of First Things First, a firm specializing in board retreats, strategic planning services, fundraising strategy, and executive coaching for nonprofit CEOs.

Board Retreats & Strategic Planning

If you’re looking for a board retreat facilitator or strategic planning facilitator who has been in the trenches and understands real-world nonprofit challenges, Tom can help your board gain clarity, build alignment, and create an actionable plan that improves performance and impact. His sessions propel organizations to the next level of performance and impact . . . and they're fun!

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